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Fri Jul. 03, 2009
"Our success is a direct result of knowing how to market a brand and having the right pe..." - Greg Norman

Logo and Graphic World Maps

Please check this great website with a World Mosaic created from not less than 1001 Web 2.0 logos (what are these anyway?).

AppAppeal World Web2.0 Logo Map

Another great way of not only putting logos on a world map, but also transforming well-known brand logos to country logos is this world map of logos by a well-known UK graphic designer I should know the name of (sorry, I’ll have to look up his name on my computer at home).

logoland

I might not know the name of the designer of this excellent graphic, but in my quest of finding his name and some of his great other work, I did come across some other form of graphic world map.

Not exactly logos, but also an elegant graphic display of the world, now being composed of top level domainnames, for short: tld’s. Please click the image so that you can do find the author of this work.
countrycodesoftheworld

If you have any other cool logo or excellent graphic forms of world maps, please post a comment below or drop me line! Of course you can also turn the whole thing round and might have some additions to this collection.

Real Madrid’s new Santiago Bernabeu logo

1245413193_extras_albumesEvery year before the new season begins football clubs all over Europe (and I assume elsewhere in the world as well) change their kits. Reason behind is is of course marketing. This leads (hopefully) to more sales as loyal fans dutifully upgrade to the new shirt each year.

Real Madrid revealed their new shirt for the coming 2009-2010 season last week. In itself business as usual: on the left side is the club badge, but the badge on the right side is an interesting new addition.

The badge represents Real Madrid’s famous Bernabeu stadium. It’s a stylized top view of the stadium on which the monogram ESB (for Estadio Santiago Bernabeu) is superimposed. The E and B letters end in the four access towers to the stadium, which contain the letters RMCF (for Real Madrid Club de Futbol).

Finally the year 1947 also appears on the badge. This was the year the stadium was finished and first put into use.

According to the Real Madrid website:

The symbol, which represents the Santiago Bernabeu Stadium, is a tribute to Real Madrid and its football sanctuary. It is a stage that has witnessed Real Madrid’s glorious accomplishments in sports and it reflects the essence and grandeur of the club.

Realmadrid.com has a special on the new shirt, including the new ESB badge.

nueva_equipaciyn_temporada_09_10

Cousins or Twins?

Columbia Sportswear
Sun Microsystems

Columbia Sportswear


Sun Microsystems

European Space Agency (ESA)
Etos

European Space Agency (ESA)


Etos

Luba Group
Barcelona '92

Luba Group


Barcelona ‘92

It is striking to see how much some logos look alike, not to say are identical. You could wonder; are these logos designed independently not knowing of its twin counterpart existence or are they just bold copies. Sure there are many copycats around when it comes to logo design. Most times this kind of copying is limited to certain elements of a logo: say a swoosh, sphere or crown element. Not that often you come around logos that really show more than two to three elements in common; for instance color, figure representation, number of elements and style (e.g. the Luba Group logo and the Barcelona ’92 Olympics logo) or logos that are a copy of the complete concept (f.i. the total pointsymmetric ambigram concept of the Sun Microsystems logo and the Columbia Sportswear logo).

I always thought the more-than-just-an-element-copying was not really something the logos of big multinational companies were or could be based upon. Sure small companies get big and sometimes you just don’t know what’s happening on the other side of the globe. But, since I got some element tagging up and running on goodlogo!com, I was really surprised to see how many (well not that many, but quite a few though) logos look alike.

The most obvious cousins, or should I say twins, I put next to this post. Some other less striking logo similarities I put below in some element links to the tagging section on goodlogo!com:

I am very curious if anybody knows more examples of close cousins or even better twins!
Also if you have any info on which of the twins was first, trivia or other stuff, please post it below.

Batman logo evolution


Found this nice clip via Coudal Partners showing the evolution of the Batman badge over the years.

Airline logos

While browsing I came accross this collection of airline logos on webdesignerreport.com.

Which one is your favourite? I quite like the TAP logo, as well as the logo for Sri Lankan Airlines.

See also all airline logos at goodlogo.com.

Can you name the logos?

Name the companies behind each logo. Continue with part 2.

I got 27/36 & 26/36.

Share your scores in the comments!

[found via Coudal]

Me in logos

A brief overview of my life in logos:

Which logos would tell the story of your life?

The new Pepsi logo

The new pepsi logo
Already many times discussed at f.i. Brand New and LogoDesignLove ánd made fun of (brilliantly by Lawrence Yang) there’s not really much to say anymore about the new 2009 Pepsi logo. Some like it, calling it a smiley or Pac-Man, some utterly disliking it, calling it a p*nis or, like Yang, suggesting it’s a fat tummy. Like it or dislike it, the new logo certainly arouses reactions all over the Net and I have not even seen it in real life yet! Not until very recently in 2009 it did not even show on pepsi.com; while the buzz was already out and wide spread among blogs at the end of 2008. For a moment I even doubted it there really was a new logo. The logo could just be created by someone and posted on a blog, the images of cans and bottles with the logo rendered with the help of a 3D ray-tracing program, etc. Confusion all over. That alone might have justified another rebranding by Pepsi.

Personally I think Arnell Group did a very good job. The new logo is clean, smiling at you and very well to apply on packaging, vehicles and everything else that’s brandable. I like the new thin typeface very much. Pepsi doesn’t look like a brand from the 80s anymore. In times of rebranding every single logo to a web2.0 version, I think Arnell, not conforming with these ‘new trends’, beautifully transformed the 3d Pepsi circle to a stylish flat and strong logo.

Like many others I could talk on forever about the new Pepsi logo, how it’s been differently used for Pepsi’s different products, it looks like a Korean logo, etc., or we can all just see how well the new logo is appreciated…

Of course you can also leave a comment with your thoughts about the logo right here.

Super Bowl XLIV logo

superbowl_xliv_w200pxYesterday, the day of this year’s Super Bowl, the logo for next year’s event was unveiled.

The logo is dominated by the roman numerals XLIV (next year’s Super Bowl will be the 44th) with the word Super over the XL and Bowl over the IV. Roman numerals have formed part of all Super Bowl logos except the very first one.

A goal sits in between the L and the I to divide the logo in two parts. A football is seen flying in between the goal posts. As has been the case in recent years red and blue stars represent the American and National conferences of the NFL.

The orange color is said to be a nod to Florida, as the game will be held in Miami next year.

2009 NBA All-Star Game logo

NBA All Stars Phoenix 2009Speaking of logos for one-day events, here is the logo for this year’s NBA All-Star Game will be held in Phoenix in two weeks.

The lifetime for this logo is short, like the Super Bowl logo. Its purpose is also to appear on merchandise realted to the event, but on a smaller scale as its Super Bowl counterpart.

Even so I think it’s a nice logo, with references to the Arizona desert and nods to Phoenix’ own NBA franchise in the purple and orange colors.