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Tue Mar. 09, 2010
"To uncover hidden category needs, don't ask ‘How can I differentiate my brand from it..." - Janine Keogh

Tag Archives: beer

Brand Branding

The Brand Beer label evolution overview that’s new in the Design Cases at goodlogo.com is based on a poster I once saw, and grabbed… Ohhkay, sounds like I have to confess now…
About 5 years ago on a Friday afternoon I was doing an ‘after-work-drink’ with my very good friend Leighton (from RED) in our favorite [...]